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For instance, the California-based Great Expectations, with branches in 44 cities, refuses to come here. Ads in places like The Village Voice and New York magazine have shot up in popularity and profitablity with the advent of interactive answering messages.
But intuition, empathy and a sense of humor seem to help mightily. Mc Ginty huddled with Yvonne Opffer, director of the New York office of It's Just Lunch, to match people.They find them more alienated, less willing to look you in the eye.Many are demanding: a 50-year-old male atheist wanted only female atheists in their 30's."You're selling people happy-ever-after, their greatest hopes and dreams," said Trish Mc Dermott, executive director."You're not selling cars." The opportunity to exploit is clear.